Research and educational inter-disciplinary project "Museum token"

Objective: Russian museum token niche development
Regional coverage: Central federal district, North-Western federal district, Maritime territory

Russian partners: “Creative industries” agency (Moscow), History and architecture museum and natural reserve “Kulikovo Field” (Tula region), Museum and exhibition center “Nakhodka” (Nakhodka), Museum of Kolomna marshmallow (Kolomna, Moscow region), “Cultural initiatives center” (Karelia republic).

European partners:

  • The Ironbridge Gorge Museum Trust (Great Britain),
  • Textielmuseum (The Netherlands)

Project launch: October, 2010.
Realization term: 17 month

Financing: European Union in the frame of IBPP program: Support to EU-Russia Cultural Cooperation Initiatives

Project director -  Elizaveta Fokina 
Project curator – Inna Prilezhaeva 

“Museum Token” project participants are regional museums that fulfill new functions and enter cultural market, form new territory images, become centers for communication, develop tourist routs, etc. Model grounds for the project were found in 3 Russian museums with different administrative organizational forms, level of token direction development:  History and architecture museum and natural reserve “Kulikovo Field” (Tula region), Museum and exhibition center “Nakhodka” (Nakhodka), Museum of Kolomna marshmallow (Kolomna, Moscow region).

“Museum Token” is a series of project-analytical seminars and master-classes which will take place on the ground of museums. As the result there will be analyses token assortment in each particular museum and region; there will be elaborated a new range of tokens; there will be conducted negotiations with possible producers of tokens and launched pilot parties of tokens. Public result of the project will be presented in the framework of forum where we will show tokens which already existed and which were produced for museums-project participants, there will be organized discussion grounds.

Project events:

  • December, 10-12, 2010 in Kolomna there was organized a project and educational seminar “Museum token (shop): technologies of professional cooperation”. Seminar participants – development directors and leaders of specialized departments from Moscow, Moscow region, and Central Federal District.
  • February, 4, 2011, Moscow – Session on development of Museum Token project concept
  • As result of contest for participants of project and educational seminar in Kolomna there were chosen participants of study visit to the Netherlands museums in April of 2011.